November 20, 2006
Great writing!
The is the best short script I've seen in a long time. It's a commercial for Liberty Mutual.
A guy is trying to punch in the code to the burglar alarm system of his house. He stares for a while then calls off-screen to his wife:
Husband: What's the code?
Wife: It's our anniversary.
(She says it very matter-of-fact...it's clear she assumes he knows the date. He stares for a long time, afraid to punch in the wrong number. Finally, he punches in a series of numbers and the alarm goes off. The commercial ends.)
With two lines and a simple action we understand volumes about their relationship, their characters, marriage in general and we get a commentary on technology AND it's humorous! The limitations of a 30 second commercial forces writers to be disciplined and get to the point. I can learn much from that commercial.
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