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November 20, 2006

Great writing!


The is the best short script I've seen in a long time. It's a commercial for Liberty Mutual.

A guy is trying to punch in the code to the burglar alarm system of his house. He stares for a while then calls off-screen to his wife:

Husband: What's the code?

Wife: It's our anniversary.

(She says it very matter-of-fact...it's clear she assumes he knows the date. He stares for a long time, afraid to punch in the wrong number. Finally, he punches in a series of numbers and the alarm goes off. The commercial ends.)

With two lines and a simple action we understand volumes about their relationship, their characters, marriage in general and we get a commentary on technology AND it's humorous! The limitations of a 30 second commercial forces writers to be disciplined and get to the point. I can learn much from that commercial.

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